Obamacare Website Mocked by Insurance Company in New TV Ad CampaignSubmitted by Chris Clodhopski on Thu, 11/21/2013 - 16:44
Wellmark Blue Cross Blue Shield decides to launch three ads that tell people to avoid the Healthcare.gov Web site, because its own site works so much better.
by Chris Matyszczyk
November 20, 2013 12:00 PM PST
Please forgive me, then, if I'm not bathed in admiration for the way health insurance companies do business. There is one, however, that wants me (and you) to believe it's the apogee of efficiency.
Wellmark Blue Cross Blue Shield wants you to know that the Obamacare Web site is just a painful affair, while its Web site will cure you of all ills.
I am grateful to AdAge for revealing three ads that this no doubt fine, efficient, and gloriously well-priced insurance company has released in Iowa and South Dakota.