Cheerios cutting out GMO ingredientsSubmitted by i_vote_here on Thu, 01/02/2014 - 20:57
(Sounds like the market is responding to consumers and dedicated activists! )
"This is a big deal.," says Todd Larsen, corporate responsibility director at Green America, a green economy activist group. "Cheerios is an iconic brand and one of the leading breakfast cereals in the U.S." What's more, he adds, "We don't know of any other example of such a major brand of packaged food, eaten by so many Americans, going from being GMO to non-GMO. "
One year ago, the group used social media efforts to rally consumers to pressure General Mills to make Cheerios without GMOs. Cheerios was picked, in part, because it's one of the first foods given to many toddlers.