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Patriotic Outrage Over Coke’s “America The Beautiful” Is Ironic And Ignorant

The outrage by certain portions of the population after Coke aired its “America the Beautiful” ad during the Super Bowl has left me fuming. Not only is there a river of unintentional irony surrounding the “Patriots” that are upset by the spot, but a deep lake of ignorance that has driven the conversation.

The ad can be viewed below, but to sum it up, “America the Beautiful” is sung by a multitude of races in a multitude of languages. This has fanned the flames of nationalistic fury in those who are both ignorant of history and the grander significance of those in other cultures/nations singing this song from a geopolitical perspective.

Pretty much everyone knows that America was never populated by a white majority anytime prior to the colonization by England. After the colonies, states and then country were established, immigration fueled the growth of this nation, and in many ways still does today. What problem could there possibly be with someone from another nation (who has either migrated here, or has dreams of migrating here) singing “America the Beautiful” in their native language? English isn’t the official language of the United States – we have no official language as a country. That is a first, simple, obvious point.

The second point, that not many people will necessarily bring up or think about, is that America’s dominance on a global scale is split between its military power, economic power (based on the influence of the dollar as the reserve currency) and the cultural impact America has had on other nations.

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UPDATE: COCA-COLA Adds 'E Pluribus Unum'

to Controversial Multilingual 'America the Beautiful' Ad...


The individual has always had to struggle to keep from being overwhelmed by the tribe. If you try it, you will be lonely often, and sometimes frightened. But no price is too high to pay for the privilege of owning yourself.
Friedrich Nietzsche

Marketing echo: I'd like to give the world a coke

Maybe most of the DPers are too young to remember, but Coke had 2 mega-super-successful campaigns from way back. People my age still reflexively think of Coke's slogan "it's the real thing," even though they haven't actively used it in many many years.

The second one we remember easily was the "hands-across-the-world" concept ad where people all over sing, "I'd like to teach the world to sing," and add the lyrics, "I'd like to give the world a Coke."

If you pay attention to Coke, you will see them try to echo those still-powerful messages with their newer campaigns. This "America the Beautiful" ad is an attempt to echo that "give the world" ad but inverted (appropriate for the US-only superbowl context) so that we see the world united (by Coke!) all inside the magical, patriotic borders of the almighty USA.

For sure, no matter what they were thinking, they were thinking it would be effective advertising more than they were thinking they should offer some sort social commentary or provide some kind of PSA to benefit our communal morality :-)

I'm voting for Peace.

Ad reminds me of how many similarities this country has with

ancient Babylon.

A common language makes a country stronger, knowing multiple languages makes an individual stronger.

Regardless of how you feel about the ad, this company is very much a part of the estabilshment of the New World Order, and has been working towards the goal of a global government that answers only to multi-national corporations. They have made it quite clear that Coke is NOT an American company.

The products they peddle, for the most part, are poison. If they peddle poison in one form, they probably do so in others.

The real irony is that this corporation's idea of diversity is a Wall Mart with a McDonald's in it, in every city, selling Coke. That, and the fact that the song no longer applies to today's America.

How's that for free advertising?

The individual has always had to struggle to keep from being overwhelmed by the tribe. If you try it, you will be lonely often, and sometimes frightened. But no price is too high to pay for the privilege of owning yourself.
Friedrich Nietzsche


Thanks for the free advertising for Coke! I don't know anyone that has noticed this manufactured problem? According to the Internets it seems this "So called Controversy" was started by the dumb-ass known as Rush Limbaugh. Thanks for wasting our time.

I didn't see the ad (until a few minutes ago)--

because I don't have tv, and I wouldn't have watched the super bowl if I did have tv.

But my response is different from the responses of everyone.

Even the OP.

I understand what the OP is saying.

I do agree that there is irony, but the irony is that our culture puts such a high value on an unhealthy drink that isn't even made with real sugar in the U.S.

I see great irony in that.

America equals unhealthy things, including drinks.

And America has spread an unhealthy drink (or two) around the world.

As for the use of different languages, there again, I love languages and different cultures, so I can't find that offensive.

After reading some of the links to original comments on other sites--

I have to say I didn't notice the people on the ad that closely, but I only watched it once.

Advertising is advertising; why would anyone expect it not to be trying to sway people--

the irony is that America doesn't stand for something greater than coca-cola.

it's hard to be awake; it's easier to dream--

If nothing else, the

If nothing else, the commercial highlights what a failure the American public education system is that most people can't even speak a language other than English.

What Teddy Roosevelt said

We should insist that if the immigrant who comes here does in good faith become an

American and assimilates himself to us he shall be treated on an exact equality with every one else, for it is an outrage to discriminate against any such man because of creed or birth-place or origin.

But this is predicated upon the man's becoming in very fact an American and nothing but an American. If he tries to keep segregated with men of his own origin and separated from the rest of America, then he isn't doing his part as an American. There can be no divided allegiance here. . . We have room for but one language here, and that is the English language, for we intend to see that the crucible turns our people out as Americans, of American nationality, and not as dwellers in a polyglot boarding-house; and we have room for but one soul loyalty, and that is loyalty to the American people.

What a bunch of trash. I

What a bunch of trash. I didn't follow after the jump, but the first point about language is a bit 'tarded.

I don't personally care whether English was always the dominant language of the 'nation.' Immigrants often continued their language for a generation, and even beyond that. The more traditions the merrier.

But they certainly learned English and carried whatever other traditions on in addition, and no one fed, clothed, housed them, or catered to them in their native language.

More importantly, a common language to communicate in is a basic, elementary, necessary component of any healthy political system. Desiring that the populace be divided by ethnicity and language isn't a strength of liberty, its a strength of the state against any unified population communicating together.

The ad was trash, this article is trash, and if anyone clicks the link and posts the remainder of the garbage, I will happily address the additional trash in the article.

you are a real piece, Bill3

"The ad was trash, this article is trash," he says after defiantly declaring he won't read the article.

Bill3, why are you openly advocating the violation of Daily Paul postin guidelines and asking people post the full content of articles from other sites?

*Advancing the Ideas of Liberty Daily*



i never thought i would find

i never thought i would find such stupidity on daily paul ... no not the op or any specific individuals ... but the odd comments lol ... woah people just woah lol

All paper money eventually returns to its real intrinsic value, zero. - Voltaire

If you think that's bad...


IN AMERICA!!!! I'm outraged

Social media chatter

is the new holy grail of ad-making. If a commercial can bait trolls, those trolls will do the marketer's work for them by baiting outrage and causing chatter to center around defending the commercial. We'll start to get jaded at the pattern of it eventually.

Defend Liberty!

Cyril's picture

I'm immunized against that crap

I'm immunized against the collectivist nonsense of envy, division, prejudice, hate, forcefully cherry-picked "protected groups" and all that crap...

Seriously? So, Coke equals America, now?

Holy fudge... That's new maths and physics - and nobody told me!

Plus, maybe that's just me, but - patriotic?!

Like... From "patriots"?! ... Well, I really fail big time to recognize one if only every other year...

The last I saw qualifying per my dictionary in a year was Edward Snowden...

(And before him a couple other NSA and CIA defectors)

As for the long time ones, besides Ron Paul and his 40 year long stand, I didn't see many.

Yet, my vision correction is up to date, thanks for asking.

If there's any outrage to have collectively, it's not about gross propaganda ads (that anyone with two working neurons can see coming) ...

Instead, that ought to be about the tasteless, insulting farce of legislation which is shoved up in America's butt every single day by a bunch of control freak creeps who apparently can't sustain themselves without sucking on everybody else's sweat or blood.

And now I'm ranting again.

Go figure.

"Cyril" pronounced "see real". I code stuff.


"To study and not think is a waste. To think and not study is dangerous." -- Confucius

Nationalist nonsense

Patriotism is jingoism draped in a piece of cloth (the flag).

Bring the flames!

multiculturalism = communism

Comes from the UN's 'Our Common Future', the 'harmonization' of the world into 'one BIG happy (cough cough) Family!' So please add Big Family to the list of Bigs.
Gro Harlem Brundtland gave us multiculturalism as surely as she gave us sustainable development. Assimilation = bad, no culture other than UN culture = good!
Left is right and right is down - DOWN WITH RIGHTS!
A society can only thrive when it's culture is maintained. Diversification is destruction as it allows things like, oh say - the welfare state! I doubt any immigrant still comes to America for the opportunities it affords. 91.8 million unemployed Americans can attest to that fact.
I don't promote the UN's agendas but find it curious to see some here don't have a problem with it.

If Tyranny and Oppression come to this land, it will be in the guise of fighting a foreign enemy.
James Madison


Oh, what an ignorant hypocritical "patriot" I am. Oh, the irony...

Actually, English is the official language of the USA. No? Chinese then?

The beef I have is the subliminal promotion of GLOBALISM!

That is America's song. Not the rest of the world's. I am not a globalist, I am not an anarchist who believes in no borders or nations either. I do believe that some nationalism is a good thing.

This hating on America, and Americanism is a problem to me. It seems the left which has supported that kind of globalism and poo-pooed American nationalism has done a nice job infiltrating the Liberty/Patriot movement. When folks chanting USA! USA! are demonized by so-called "American Patriots", sum ting wong. I view this post as another opinion coming from that standpoint.

Stop hating on America, and Americanism.

It is the American people's country! Not the globalist infiltrators' country, not foreigners' country...

And to me race has nothing to do with it. America is a melting-pot, where people from all over come here to be free and pursue their dreams.
I KNOW that NWO Elite have infiltrated America, been here from the start, and are trying to destroy the Land of Opportunity and Freedom. So hate on THEM, but don't hate on America and the American people!
But in America, folks including my great great grandparents who came from eastern Europe had to learn English in order to get along in daily life, and do business and succeed. What is wrong with that?

Are you a POT or a PET - Person Embracing Tyranny?

"official language"

You can make things up and assert them if you wish, but there is no "official language" of the United States.

Maybe you should join this group, that is attempting to make it so.


I don't care what other people speak. What I must ask is "are they forcing me to speak it? Am I advocating force be used upon them to make them speak it?"

*Advancing the Ideas of Liberty Daily*

Go read the full article.

Then come back and comment. My article is pro America AND the American brand.

As I am sure other people

As I am sure other people have pointed out, how ohh soo ironic it would have been if all the languages had been native american.

To climb the mountain, you must believe you can.

What bothered me about the Coke Superbowl commercial

What bothered me about the Coke Superbowl commercial is the disingenuousness of the commercial. Coke sings the praises of diversity and immigration yet they profit directly from it. Consider that the labor participation rate in the US is at decades lows, technology and globalization continue to replace American jobs, and financial corruption has wiped out the retirement savings of many seniors who are now forced back into the workforce. Youth unemployment is an American crisis. Unemployment for 15- to 24-year-olds is nearly 16 percent. Wage growth is non-existent. The wages of American workers are under assault and many are becoming poorer. To me, this is not about the virtues of immigration. Rather, this commercial is about reducing labor costs for the benefit of large corporations. This commercial seemed to smack of self interest cleverly veiled behind patriotism and the virtues of immigration.

protectionist nonsense

"The wages of American workers are under assault and many are becoming poorer."

Americans are under assault due to a regulatory environment that makes it extremely difficult to hire people. I don't blame Coke or "globalization" for the destruction of the American economy. Let's not blame the free individuals - be they immigrants or workers in an overseas factory - for trying to earn an honest living.

Blame the American government for making it more difficult to do so for what they like to call "ordinary Americans"

*Advancing the Ideas of Liberty Daily*

Well of course-- it's a

Well of course-- it's a commercial. Coke didn't make it because they're nice guys.

This is the end

They find a couple of tweets and brand republicans offended. What a joke. And the moron who posted this fell for it.

That said, multiculturalism has destroyed America. A nation requires a homogenous structure or the people are easily divided which is what we see today. Multiculturalism has never worked in history and won't work in the future. Humans are tribal by nature. There is no getting around that.

Recent examples of this are the Soviet Union and Yugoslavia. The United States will break apart as well.

Oh, I'm a moron?

Considering there is rampant evidence, easily found on Coke's Twitter and Facebook page, I think I'm pretty comfortable writing about a pretty decent number of folks being offended. And no one said if they were republican, democrat, or your aunt Nancy. But I guess you're a Republican, since you're so defensive.

America became great on the back of multiculturalism paired with the adoption of the American "brand," wherein the native culture was adapted to incorporate American culture.

BTW, please give me some examples of successful "homogenous structures" that have lasted and have remained as such. If you are going to reference history I should hope you have counter-examples to back up your statement.

That is the biggest untruth I've ever read on the DP

America DID NOT become great on the back of the United Nations multiculturalism scheme. When people immigrated to America they assimilated. This is FACT. They became American and adopted our founding beliefs, culture and LANGUAGE. You really need to do your own research into multiculturalism before you write another sentence. You are talking out of your butt-hole.

If Tyranny and Oppression come to this land, it will be in the guise of fighting a foreign enemy.
James Madison


How the hell is the United Nations being brought into this?

Yes, exactly, the people who moved here assimilated to our culture, yet do you really think that means that they became just like the original founders of this country? Why aren't you speaking the Queen's English, friend? Why is our language different than our founders?

Tell you what, please tell me what American culture is. Please define it for me. Our culture has been thoroughly influenced by every other culture that has moved here, and has been since the inception of the nation.

America is Anglo Saxon at its core

I am not Anglo Saxon. But America is a reflection of the Anglo Saxon Enlightenment. The constitution is written in the context of the English enlightenment and common law. It assumes people are born free and have rights derived from that birthright. The alternative model is offered by the Continental and especially French Enlightenment. Like Napoleon himself, the French and continental enlightenment ultimately believe that rights are issued forth from government, i.e. the Napoleonic Code is what gave citizens rights (or the UN charter of human rights gives people rights) or more generally the Marxist idea that social consensus creates rights, and when consensus changes so do rights. We non-Anglo Saxons come to america and adapt by assimilating this moment in English tradition into our mindset. The radicalism of America is the proposal of political equality through universal rights, and that the government gets power derived from our rights; there are no political classes (royalty or aristocracy) and that when they arise we have the right to revolt.