17 votes

12.5% Gatorade Inflation Index

This trend seems to have been going on for several years now. Do you have any other observations of this type of hidden price inflation through packaging modification?

The price of the new bottle was $2.29 (South Texas convenient store price), and I didn't know how to check the historical price of Gatorade.

However, I assumed the price was relatively the same between the old and new bottles, but the new bottle has 12.5% less product.

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yogurt

Yogurt cups used to be 8 oz, now they are 6 oz.

Vickie

2 free "gallons" of OJ recently

... Price tag said "gallon" but the package said "118 fluid ounces"

1 gallon is 128 fluid ounces

Mis-marked items are free per most grocery store's policies :)

There has been a 782% price increase....

There has been a 782% price increase since 1950 on Whataburgers! Current price is $3.09 in 2014. 1950 price was $0.35.

I'm a serial entrepreneur and liberty activist from Texas!

www.RevolutionCarBadges.com
www.NonNetwork.com

There has also been an

There has also been an increase of nearly 1600% in wages since 1950.

Plan for eliminating the national debt in 10-20 years:

Overview: http://rolexian.wordpress.com/2010/09/12/my-plan-for-reducin...

Specific cuts; defense spending: http://rolexian.wordpress.com/2011/01/03/more-detailed-look-a

I'm sorry DR. but you are

I'm sorry DR. but you are full of it. in 1900 a days wage was one US silver dime. it was a good wage for 1 man exchanging hard physical labor. On that dime a man could buy a house, his wife did not have to work. It was a very good lifestyle on that dime per day. Today as you say wages have increased 1600%, then why does it take 2 people working full time just to make ends meat? why can't a guy put his child through college on that dime per day? Why do people have to take out loans for a college education when people like Ron Paul were able to work their way through college? You deflationists have no friggin clue. Wages are not keeping up with inflation.

So 1950 or 1900? Let us get

So 1950 or 1900? Let us get the numbers straight.

The fact is, when Ron Paul went to college, very few people were going to college. The supply of colleges, especially good colleges, has remained relatively flat for years, while the demand for a college education has absolutely soared. The simple fact of the matter is people need a college education to get a good job; colleges can exploit that fact to charge ridiculous sums.

Same with housing. In the 1950s, only about 50% of Americans owned homes; now it is close to 65%...the demand for housing pushes the costs up...even though if you look at it, nationwide, the cost of housing has tracked well with inflation/wage growth. It is just that there are certain parts of the country, like California, New York, Washington, where the wage growth has not caught up with increase in housing prices.

Ultimately, you can see how in things where the market can easily resolve increased demand with increased production, that is what has happened. Food is cheaper then ever, energy is cheaper than ever, toys, books, games, electronics, etc. However, when it becomes harder to increase supply, the market has responded to higher demand with higher prices.

Moreover, the American workforce used to be the best workforce in the world, BAR NONE. Nothing even came close. We made everything else for the rest of the world. That is no longer the case...not because America has slacked off, but because the rest of the world has started building and producing. Overall, that has created more wealth for everyone, but the trade-off has been Americans getting a smaller piece of the pie, even if it is a bigger pie.

Look at this simple fact..in 2009, America had a trade imbalance of 775 billion! That means that that years, 775 billion dollars of real financial wealth LEFT the country. It has gotten better since then, but that should tell you the imbalance...I don't have the numbers, but in 1950 I am sure that America was a strong exporter.

The comments you made about "two people working" and making ends meet...that has some merit when you look at different classes, and not at the average. Yes, the poorest class of Americans has continually lost power from the 1950s and on...I have not looked at the numbers, but I would gather than the buying power of the poorest Americans in 1950 was better than the poorest Americans now, or at least the growth has not been as much. The thing is, back in 1950, by virtue of being American, and living in America, their skillset automatically made them incredibly competitive in the world marketplace. That is no longer the case. If you were American with a high school diplomat in 1950, you could have a great job, because you were still incredibly skilled labor...in the top 2% of the international labor force. Nowadays, with a high school diploma, you are more like in the top 10%, if that...that will have consequences in terms of your buying power. Obviously, technological improvements and the market can compensate for that somewhat by making things cheaper...but the fact that your labor is now worth so much less just doesn't compensate for it.

Plan for eliminating the national debt in 10-20 years:

Overview: http://rolexian.wordpress.com/2010/09/12/my-plan-for-reducin...

Specific cuts; defense spending: http://rolexian.wordpress.com/2011/01/03/more-detailed-look-a

Where did you get that number?

Please show me how you came up with a 1600% increase in wages.

I'm a serial entrepreneur and liberty activist from Texas!

www.RevolutionCarBadges.com
www.NonNetwork.com

So 1950 wage was $3,210, as

So 1950 wage was $3,210, as evidenced here:http://www.thepeoplehistory.com/1950s

$51,000 in 2012 (this is a median income; average would be even higher): http://money.cnn.com/2013/09/17/news/economy/poverty-income/

That comes out to a 15.88x change in income, or a about 1500% increase.

1600% is a little off; turns out I was just lazily rounding off to 50,000/3000.

Plan for eliminating the national debt in 10-20 years:

Overview: http://rolexian.wordpress.com/2010/09/12/my-plan-for-reducin...

Specific cuts; defense spending: http://rolexian.wordpress.com/2011/01/03/more-detailed-look-a

actually, being paid $3500 in

actually, being paid $3500 in silver quarters in 1950, that value would be around $50,000 in today's money. back then, that salary could buy you 10000 hamburgers, or 14000 gallons of gas. today's average salary can buy a little more than what we could back then. people seem to think that inflation robs people of wealth. not exactly, it is a relative phenomenon, so long as you don't simply hold dollars over time. as the money supply inflates, the rich and well-connected are able to spend the new money at the current value before the new value is realized throughout the economy. this benefits the rich while the poor is hurt. so inflation hurts us by allowing rich people to get richer, not by directly taking from the poor.

Why the arbitrary use of

Why the arbitrary use of silver quarters? You can use Ford stock, or GM stock, or corporate bonds, or US government bonds, or something like that....you can always convert the currency to fit your argument.

Moreover, the price of gold and silver fluctuate tremendously. Just a decade ago, the calculation you just did would have been laughable...you would see how buying power decreased with the silver dollar.

Plan for eliminating the national debt in 10-20 years:

Overview: http://rolexian.wordpress.com/2010/09/12/my-plan-for-reducin...

Specific cuts; defense spending: http://rolexian.wordpress.com/2011/01/03/more-detailed-look-a

Wasn't there a Coffee and Tea

Wasn't there a Coffee and Tea flavor at one point in the 90's?

Southern Agrarian

Package inflation

My roommate is a Grocer and has been pointing stuff like this Gatorade bottle to me for years. With products that are a set weight or volume the price pretty much has to go up. Like pounds of meat or a gallon of OJ. Other things not sold at standard volumes are the ones being manipulated. Your 14.9oz bag of whatever just became 12oz.

Cereal is a great example of getting a little less for the same sticker price. Some brands have changed the boxes to make them a bit taller, but thinner at the same time. When you look at the face of the box it appears to be bigger but have less volume. The grocery racket is all about mind manipulation, its insane how much things are well planned at every level. The economics of a grocery store could fill a lifetime's worth of study.

Paul and no Bank.

TwelveOhOne's picture

I like my grocer

The price tag is on the shelf, not on each item. The price tag also includes the "per unit cost" which is awesome for comparison shopping.

It's also awesome for seeing through this sham. "Oh it's cheaper now? But the unit cost went up. It's not really!"

I love you. I'm sorry. Please forgive me. Thank you.
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I've easily noticed the

I've easily noticed the change in cereal over the years.
Of course I'm one of the ones who eats a wagon load at a sitting so it came naturally.

Southern Agrarian

It's $.99

It's .99 where I'm at. Now do the math.

Keepin' it real.

SteveMT's picture

They say that it all started with coffee. Now, it's everywhere.

Increasing food prices spark trend of package downsizing
February 11, 2014
The experts all agree on one thing: It began with coffee.

Coffee, says Edgar Dworsky, founder of Consumerworld.org and a former assistant attorney general in the state Consumer Protection Division, is “the classic example” of an insidious trend that has spread through every aisle of the grocery store: package downsizing.

Many years ago, dear children, a 1-pound can of coffee contained 1 pound of coffee. Today, that can probably holds something like 11 ounces. A pound of hot dogs? At least one brand is down to 14 ounces. A ½-gallon of ice cream? Gone the way of the dodo, replaced by the 1½-quart container. A bag of sugar, weighing 5 pounds since time immemorial, is now 4 pounds.
http://www.bostonglobe.com/lifestyle/food-dining/2014/02/11/...

Four years ago I used to

Four years ago I used to drink a very specific low price bottle of liquor, which fortunately I gave up drinking, as it was pretty lousy. I see the price is exactly the same now, 4 years later, every time I frequent this particular establishment.

Stella Artois was 12 ounces a bottle.

now it is 11.2 ounces per bottle. Same price.

When did common sense become a super power? –Patrick F. Holman

1/3 liter

As far back as I can remember Stella has been sold in 1/3 liter bottles which equals 11.2 ounces.

TwelveOhOne's picture

Agreed, and it is my preference

after reading that foodbabe.com article about GMOs in beer.

I love you. I'm sorry. Please forgive me. Thank you.
http://fija.org - Fully Informed Jury Association
http://jsjinc.net - Jin Shin Jyutsu (energy healing)

meekandmild's picture

coffee

what was a 48 oz (3lbs) can is now 33.9 oz (2 lb 1.9 oz)

oh yeah! All over the place.

oh yeah! All over the place. Coke took a lot of it's red ink off the cans, replaced with either white or left with a silver look (no paint) at one point. Watched as Hamburger Helper went from over 7 oz down to about 5 oz. Added scents to laundry detergents to justify higher costs. Cans of gravy by Campbells. I had a couple cans left that were before the changes. They look exactly like the new ones but bigger. Smaller boxes of cereal. Ingredients taken out of some of our favorite brands and I don't think it was because of the first lady's healthy initiatives. Brands going more white on packaging. I was a mass communications major in college (years ago) so I really get a kick out of all the justifications to raise prices on regular everyday items that are not any better. I could be wrong on this but some well known chocolate bars seem to be getting slightly smaller or the chocolate layer seems a bit thinner. Maybe I'm just paranoid? LOL

A couple years ago Carl's Jr

Took the tomato out of the 99 cent spicy chicken sandwich.

blasted!

just googled this

how to cheat the system and get food cheaper at carls jr:

http://www.ign.com/boards/threads/how-to-cheat-the-system-an...

funny stuff.

better advice: juice/water/veggies and forget the fast food/Gatorade.

better to have an expensive grocery bill than an expensive hospital bill.

Thanks Rob, for pointing that out

Tricksters. That's what they are. Gotta keep an eye on them.

allegory - ˈalɪg(ə)ri/ - noun - 1. a story, poem, or picture which can be interpreted to reveal a hidden meaning, typically a moral or political one.

..

The coffee is always buy just got downsized for the same price.

34.5 oz to 27.8 oz for the same exact price. 20% "inflation".

Tools of war are not always obvious. The worst weapon is an idea planted in the mind of man. Prejudices can kill, suspicion can destroy, and a thoughtless, frightened search for a scapegoat has an everlasting fallout all of its own.

indeed

Somethings telling me coffee ans sugar is just as good as silver for whats coming.

His name is Edward Snowden

What is Capitalism?
http://youtu.be/yNF09pUPypw

Haha, thats good.Although to

Haha, thats good.
Although to be fair, there is a bit more room in the bottle at the top. Its easy to see the amounts on the bottle though as being 32 vs 28.

To climb the mountain, you must believe you can.