12.5% Gatorade Inflation IndexSubmitted by RobHino on Sat, 02/15/2014 - 15:46
This trend seems to have been going on for several years now. Do you have any other observations of this type of hidden price inflation through packaging modification?
The price of the new bottle was $2.29 (South Texas convenient store price), and I didn't know how to check the historical price of Gatorade.
However, I assumed the price was relatively the same between the old and new bottles, but the new bottle has 12.5% less product.