Well that was interesting...Maybe it was the Edward Snowden effect - Hypothetically SpeakingSubmitted by ecard71 on Sun, 02/23/2014 - 23:30
I recently purchased a supplement online. After checking out, I was asked to rate my experience. After I did, I was offered a second, third-party survey to fill out with a chance to win a $250 gift card as compensation. Here's where things got interesting.
"Question 1: Your email address
The following questions are related to shopping experiences in a physical retail store.
Question 2: Which of the below information about your identify would you be willing to share with a physical retailer or store?
Hypothetical Situation 1: before you make a purchase in-store, the store is able to track your location and make inferences on your identity inside the store via your behavior and your phone accessing Wifi. For example, when you spend a lot of time in the store looking at shoes, you begin to receive coupons and discounts for shoes on your phone.
Hypothetical Situation 2: a shopper with similar demographic characteristics as you purchases an item of clothing in-store on the opposite side of the United States. The retailer then matches individuals with similar characteristics (including you) with the shopper and begins to advertise this item to you.
Hypothetical Situation 3: you purchase an article of clothing in-store. After the purchase, you notice that you begin to see targeted ads in the form of mobile notifications and coupons when you are near one of their stores, flyers to your email, and mobile alerts inside the store when you are near something you are interested in.
Hypothetical Situation 4: you purchase clothing or accessories from your favorite store online. You notice that you begin to see ads online from this store and emails from them with coupons, sales, and discount offers."
See a pattern there?
All of the above questions were followed by more questions as to if I believed the above scenario had already been implemented, if I was ok with the store knowing my identity, if I'd be ok with the store sending me adds based on my behavior inside the store, and basically asking how much it would take in the form of a discount or gift card to share my personal information with the store.
I know the capabilities have been ongoing for awhile whether they be online or in a brick & mortar. What I found interesting is that they would actually "ASK" how I felt about it. It didn't matter before, so why now? Edward Snowden effect/validation?
So essentially, they are trying to figure out which citizens are hip to their ways, if they mind, and for how much they can be bought. Ah, the price of liberty and privacy. It seems like they are actually concerned about the 4th amendment. Or are they? The question is why the concern now and not before? What are they afraid of now that they weren't before?
I was kind of expecting one of the last questions to be; "So...Hypothetical Situation If 9/11 was an inside job...
If anyone's interested in checking it out for themselves: