Positioning: How Ted Cruz is trying to outmaneuver Rand PaulSubmitted by Michael Nystrom on Sun, 03/09/2014 - 21:21
I've recommended this book now a couple of times: Positioning: The Battle for Your Mind. It is a business book about marketing, but it applies equally well to how the candidates in the GOP playoffs are attempting to position themselves in your mind. Here is an article from the Daily Caller that gets at it as well.
Read the book and you'll see how the game is being played from a different level.
by Matt K. Lewis | The Daily Caller
Have you ever noticed that competitors open their stores next to each other? This seems crazy until you understand a principle called Hotelling’s model of spacial competition. And once you do, you’ll also understand how Ted Cruz is positioning himself to outmaneuver Rand Paul as the conservative candidate for the GOP nomination.
First, a quick, if simplistic, explanation of the principle. Let’s say you open a hotdog stand on a beach — and let’s say that hotdog stand is built on what would be the 40 yard line (if the beach were a football field.) Now, based on this information, you might expect that if someone else wanted to open a second hotdog stand, they would open it on the other 40 yard line. That would be the polite thing to do, after all. It would give each of you some space to operate, right? Wrong. The new hotdog stand would most likely go on the 41 yard line — right next to yours.
The reason is simple. The other guy now controls about 60 percent of the beach, while you control 40 percent.
So how is this playing out in the real political world? First, it’s important to know that Cruz and Paul are competing against each other to win the grassroots/populist/libertarian/tea party (however you want to define it) division. (For our purposes here, the other candidates represent different stores on the same Republican field. Some are selling caviar, but only Cruz and Paul are hotdog stands.)
They are competing for the same voters, volunteers, and donors, just as hotdog stands would be competing for the same customers who are looking for a “meat-like” substance on a particular day.
Paul was the first to build his hotdog stand. In fact, Paul’s old man built that shop years ago. It’s been around so long that it’s best to think of it, not as a hotdog stand, per se, but instead, as a bricks and mortar structure that can’t be moved.
And he built it on about the 40 yard line.
Cruz is the new guy. His goal is to get as close as possible to Paul, while still controlling the middle of the field.
Continue reading at The Daily Caller