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Positioning: How Ted Cruz is trying to outmaneuver Rand Paul

I've recommended this book now a couple of times: Positioning: The Battle for Your Mind. It is a business book about marketing, but it applies equally well to how the candidates in the GOP playoffs are attempting to position themselves in your mind. Here is an article from the Daily Caller that gets at it as well.

Read the book and you'll see how the game is being played from a different level.

by Matt K. Lewis | The Daily Caller

Have you ever noticed that competitors open their stores next to each other? This seems crazy until you understand a principle called Hotelling’s model of spacial competition. And once you do, you’ll also understand how Ted Cruz is positioning himself to outmaneuver Rand Paul as the conservative candidate for the GOP nomination.

First, a quick, if simplistic, explanation of the principle. Let’s say you open a hotdog stand on a beach — and let’s say that hotdog stand is built on what would be the 40 yard line (if the beach were a football field.) Now, based on this information, you might expect that if someone else wanted to open a second hotdog stand, they would open it on the other 40 yard line. That would be the polite thing to do, after all. It would give each of you some space to operate, right? Wrong. The new hotdog stand would most likely go on the 41 yard line — right next to yours.

The reason is simple. The other guy now controls about 60 percent of the beach, while you control 40 percent.

So how is this playing out in the real political world? First, it’s important to know that Cruz and Paul are competing against each other to win the grassroots/populist/libertarian/tea party (however you want to define it) division. (For our purposes here, the other candidates represent different stores on the same Republican field. Some are selling caviar, but only Cruz and Paul are hotdog stands.)

They are competing for the same voters, volunteers, and donors, just as hotdog stands would be competing for the same customers who are looking for a “meat-like” substance on a particular day.

Paul was the first to build his hotdog stand. In fact, Paul’s old man built that shop years ago. It’s been around so long that it’s best to think of it, not as a hotdog stand, per se, but instead, as a bricks and mortar structure that can’t be moved.

And he built it on about the 40 yard line.

Cruz is the new guy. His goal is to get as close as possible to Paul, while still controlling the middle of the field.

Continue reading at The Daily Caller

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i just hope that

Cruz doesnt sway folks from this website.

Please wake up if you think Cruz is anything near legitimate!!

Jackson County Georgia

War is an instrument entirely inefficient toward redressing wrong; and multiplies, instead of indemnifying losses.
Thomas Jefferson

Goldman Sachs is positioning you mean!

Cruz is just a minion.


Ted Cruz needs to save his

Ted Cruz needs to save his breath. He is NOT ELIGIBLE!!!!

I'm Coming to Believe......

..... That Ted Cruz is a fifth column.

Ed Rombach

Again Ted Cruz in NOT

Again Ted Cruz in NOT eligible for President of the United States, he is CANADIAN BORN.

DJP333's picture

But due to observations like this on the DP,

they know, that we know, what they know, we know they know, and they know we know they know, so now what do we exactly know?

"It’s not pessimistic, brother, because this is the blues. We are blues people. The blues aren’t pessimistic. We’re prisoners of hope but we tell the truth and the truth is dark. That’s different." ~CW

Ted Cruz

Ted Cruz is an insider who grew up in the political establishment. He has connections to all those guys read his resume. Paul can boast in this that he is NOT a politician and that he is beholden to no one. Cruz CANNOT say that. And to a lessor extent though Paul cannot say this ... his wife is a Goldman Sack bankster and we will whisper that to people in the know in our circles.

Bottom line Cruz is the establishments [Read banksters and mega-corporations] insurance policy ... if they cannot run their choice guy they will fall back to Cruz.

But the poop will hit the fan before all this so all this positioning will seem silly in a few months or years. Just keep prepping and stay out of big crowds of protestors ... When people wake up to the fact that all they have worked for has been stolen they are gonna be pissed. Best to just stay out of the way.

Its been a while since I offered my opinion ... I am to busy getting my get away ready in NH.

Patriot News
Stand up For your Civil Rights

Right, it's all about

Right, it's all about positioning. His final paragraph says it all.

...But Cruz is making a bet that Paul’s more libertarian positions on issues like non-interventionism aren’t a mainstream opinion. So he will set up shop just on the other side of Paul. Anyone who says, “I really like Paul’s position, but I think we need to stand up to Russia,” now has a home. Or the guy who says, “I hate drones, but I don’t want Iran to go nuclear,” has a candidate....

Basic stuff. The game has more complex levels including Senate votes, who you endorse/get endorsed by, resource allocation by state (does Cruz own Texas?) and the big one is commenting on news events.

10-15 million more voters need to believe in non-interventionism (liberty) at home and abroad to change America. Minds changed on Syria. Minds changing on privacy. "Printing money" is part of the dialogue. Win minds through focus, strategy.

The "guy" to beware of is Jeb

They tossed Jeb in and named him as a "front runner" ahead of Rand in some odd poll today while interviewing Rand on FOX. So here we go again. (remember that term they used for Mitt before anyone even declared and no matter how far behind he always was in all the polls?) Same as it ever was...
Cruz is not even close to being a problem for Rand in a 2016 primary. Now on the other hand, if the establishment wing of the party intends to cart out Jeb and try to force him down our throat, you can expect them to pull the same crap they did in 2012 against Ron. They will lie, cheat, and commit vote fraud and whatever else is need to get Jeb the nomination. Because the Bush family will toss out whatever amount of money required to steal the election. Either way, the Bush/Clinton/Bush/Clinton dynasty continues. Are we detecting a pattern here yet?
You heard it here first.
Well. maybe not.
But of course no matter what, it will once again be win-win for the establishment, and lose-lose for we the people.
And in my honest opinion, in a Jeb against Hillary race, Jeb gets his clock cleaned big time. Rand is the only one that can beat her. Particularly since he is gaining the young vote.


I don't think so

1. Three billionaires of Texas who sustained the Bush dynasty died.
2. GOP waxes on Reagan wanes on Bush who?
3. Tea Party and Liberty in the GOP are not for Jeb
4. The establishment in the GOP is changing 8 years of losing elections, inner party fights, (just look at John McCain being censured by his own county GOP).

Also there are two Bushes.. Jeb and a nephew.. I forget his first name.

Know so.

It will kill the vote, thus hillary.

This is who you mean:


"What if the American people learn the truth" - Ron Paul

I think

Karl Rove, Condu Rice, the Bushes and there supporters would much prefer Hillary to Rand. Looks to me Ted Cruz is smoozing the networks appearing to be more like Rand than he actually is to ride on Rand's coat tails.. see who his team can pay from the Rand side to hop over to his, and he will deliver to Hillary (Hell, he's a Canadian, what would you expect?

Today's poll

on FOX was 'worse' than a previous televised one, which had equalled 143%! The poll they showed today equalled 167%! Oh well, it did make me laugh that they think we're that stupid--both mathematically and also that we'd believe Jeb is the front runner...

O.P.O.G.G. - Fighting the attempted devolution of the rEVOLution
Ron Paul 2012...and beyond

No, they asked people who

No, they asked people who they wanted to run, not who they wanted to vote for. You can want 10 guys to run, you can only vote for 1 at a time.


then I guess I'm different than the alleged Republicans they supposedly polled. I would only answer with ONE person--the one I want to win!! I cannot fathom why anyone would mention someone they don't want to win, someone who would be drawing votes away from their candidate!
But, yeah, in the case you assert, the totals could be more than 100%.

O.P.O.G.G. - Fighting the attempted devolution of the rEVOLution
Ron Paul 2012...and beyond

We have one year of mass marketing.

Please share.

Between supporting Common Core and giving hillary the liberty award, that alone should cover it.



"What if the American people learn the truth" - Ron Paul

Michael Nystrom's picture

Two man con

The Bush-Cruz, 1-2.

The foremost authority on the two man con is American Gods, FYI. It is a work of fiction.

But the essence of the two man con is that you have two seemingly unrelated parties, working together towards a single goal.

I disagree with you that Cruz is not a threat to Rand. As long as Cruz remains in the race, he grabs marketshare from Rand. I don't think Cruz will be the nominee, so the question is what does Cruz do with his support when he folds. Will the throw it to behind Rand? Or will he toss it to Jeb?

You watched House of Cards (didn't you?) Cruz will throw his support where he gets the best deal. Some people say they're already working together.

One guy below says, "Ignore Cruz." That's dumb, because I want to see what is going on!

He's the man.

I don't know

I do know that it's true Ron paul built the hot dog stand long ago, but Rand has new customers, some of his dad's customers loved the father but didn't like or trust Rand from the get go. Still the paul family is a politcal family, so Rand has a team that includes family members that have worked campaigns.

I don't know whose on Cruz's campaign.. I think I've just found some homework. Thank you.

Homework is good.

Please report your findings. Thank you :-)

"What if the American people learn the truth" - Ron Paul


vincent harris: http://en.wikipedia.org/wiki/Vincent_Harris_(political_strategist)


John Drogen: http://www.texasmonthly.com/burka-blog/roll-call-ignores-lep...

Brendad Steinhauser http://focusdailynews.com/cornyn-hires-brendan-steinhauser-a...

and all connects to http://en.wikipedia.org/wiki/John_Cornyn

And Bush

^^^^^^^^ What that guy

Michael Nystrom's picture

^^^ him, too

What he said


He's the man.


Boss man gives us credibility. The Granger's ego rises....

(No subject)

Thank you Ma'am. Tips

Thank you Ma'am. Tips Cowboy hat.
(actually a NAGR hat, but I wear both)

Stonewall, I just made a

Stonewall, I just made a friend out of you. You cool with that?

Friended back, so I guess I

Friended back, so I guess I must be. Hang together, or hang separate and all that....

Cruz is an Establishment Shill

Cruz's only job is to split the liberty vote and deliver the nomination to a moderate. He has no intention of winning. Once you understand that, you will begin to ignore him. I no longer mention his name when talking about 2016.

I think Rand has

I think Rand has single-handedly divided a once uniquely united liberty movement.

The slogan press on has solved and always will solve the problems of the human race. No person was ever honored for what he received. Honor has been the reward for what he gave.

- Calvin Coolidge