2 votes

Software to design business logos? Website?

I need to finish a design for our company logo and some illustration for brochures. I also would like to re-design our website. Any ideas would help like "use this or stay away from"?



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Thanks

Thanks everybody that took their time to help. I have a design started but in the program I have it in I can't convert it and the other problem is the colors can't be copied over. I actually already have a website that I am using for the time being. www.blueridgeexotic.com
We have moved and want to upgrade our logo's and print new brochures for upcoming tradeshows. Thanks again for your time. I will repost when I get something finished.

I prefer a dangerous freedom over a peaceful slavery. Thomas Jefferson

Kathleen Gee's picture

Just hire someone who already knows what they're doing.

I can't tell you how many times I've been pulled in to rescue an entrepreneur from their own homemade marketing materials.

If you're like all the other "I have to do it all" entrepreneurs I've worked for, you will spend far more time choosing the software, learning the software, and working on your projects than an expert will, and probably get a mediocre result because you're not trained in graphic design or web development.

Focus your time and energy on your core business and offload other stuff to experts in their fields. It will save you a lot of grief and aggravation in the short term, and probably a lot of money in the long term.

Homemade marketing materials always look homemade and make your company look like a hobby instead of a business.

"Evil is powerless if the good are unafraid." - Ronald Reagan

Public Relations Consulting

This...

This is spot on.

I'm a serial entrepreneur and liberty activist from Texas!

www.RevolutionCarBadges.com
www.NonNetwork.com

Adobe Creative Suite

Logos/Vector based design = Adobe Illustrator
Photos/Raster based editing = Adobe Photoshop
Brochures/Editorial = Adobe InDesign

If you're a student, definitely get the student discount. And, if Adobe is offering the software based download (versus the cloud subscription)--even if it's an older version (I wouldn't go farther back than CS3) definitely do the hardcopy software download.

I have Adobe Creative Suite Master Collection 5.5 I got while in grad school, and it has tons of other stuff, too...

How is your company's website hosted? Through the domain registrar, or do they have their own server?

You can use Adobe Dreamweaver, although it's not very user friendly or intuitive.

I recommend using a WYSIWYG (what you see is what you get) interface website builder like Wix.com (but you have to buy the hosting through wix which is like $150/year) and then you can connect whatever domains you want if you're on the Premium package.

Shoot me any questions you have!

Here's what I use...

For scalable graphics that will need to be printed at various sizes (i.e. small on business cards, medium on handouts, or large for billboards), Adobe Illustrator is great. It's vector based graphic design software. It's also great for web graphics.

For web and print photograph editing, Adobe Photoshop is king.

For brochures and printables, Adobe InDesign is great desktop publishing software.

Basically, for graphics and illustrations use Illustrator. For photo editing, use Photoshop. And then for printable stuff, bring your graphics, illustrations, and photos into InDesign to layout.

I like WordPress for basic websites. It's not just a blogging platform anymore. It's a content management system. There are several other CMS programs to choose from, but Wordpress, in my opinion has the shortest learning curve and tons of online support forums.

YouTube tutorials on how to use these programs. I pay about $50/month for access to ALL of Adobe's programs.

Some advice for your website, as Michael noted below, working local is recommended...or off of a referral from someone you trust.

Make sure your company purchases and owns the domain name, keep the domain provider separate from the web hosting company, and separate from the web designer. For example, don't let your web designer purchase the domain for you and also provide you with web hosting. This means that they technically own the domain name under their name, not your company's. Also, if the web designer also manages your web hosting, if you ever have problems with the designer, it could be problematic to switch web hosting providers.

For me, I like www.namecheap.com to purchase domain names, and I use Hostgator for my web hosting. Everyone will have different opinions on providers. I do experience my sites going down every now and then with Hostgator. It's highly recommended and pretty much required to have a backup web host for those times your site goes down.

Let me know if you have any additional questions.

I'm a serial entrepreneur and liberty activist from Texas!

www.RevolutionCarBadges.com
www.NonNetwork.com

Wordpress agree.

I agree Wordpress is a good starting point for websites if you already have a domain and hosting package through a registrar. :)

Michael Nystrom's picture

Logo -

Try this:
http://99designs.com/

- - -

Website stuff: That is always hard. Like finding a good auto mechanic. Look local, that is the best advice I can give.

Good luck.

He's the man.

I agree with look local!

I had an e-commerce website which was being hosted in Canada. Unscrupulous thieves from Spain hacked my credit card processor and tried padding my account with money so they could withdraw it out using debit cards. They were stopped trying to withdraw.

When I went to local police, was told since server was in Canada and attack originated in Spain, it was a State Police issue. After talking to State Police, was told it was international crime, talk to FBI.

So.........Keep it local. Lol

"A great civilization is not conquered from without until it has destroyed itself within" W. Durant