Discover & Imagine/Kudos RP HQ
I just noticed the headquarters site's "Discover and Imagine" ad w/click to more information on health freedom and click to donate. I think it is a super approach for major issues to target groups. Bet Dr. Mercola would put this on his site if asked and/or send it to his huge list . Dr. Mercola's list knows how serious the climate is for supplements and natural approaches to health.
Go to Headquarters and check out "Discover and Imagine" on the upper left if you haven't seen it before. I'm assuming they are going to use this approach for a lot of issues/target groups. I think it is really on target. Kudos RP HQ
PS. How about a "Discover and Imagine" thread here. ..play with the approach on various issues that are #1 with some groups.