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New show on Fox, "Secret Millionaire"

I just saw an ad for a new show on Fox called Secret Millionaire. It's a happy little show where "fortunate" people give their wealth to "less fortunate" people. The fortunate folks pretend to have minimum wage jobs for a week, while deciding who to give their money to. In the end, everyone is a winner.

Here's the show description Fox published in May:

SECRET MILLIONAIRE (Thursdays, 9:00-10:00 PM ET/PT): SECRET MILLIONAIRE is a dramatic unscripted series that takes America's wealthiest individuals away from their lavish lifestyles, sprawling mansions and private planes and places them undercover into some of the most impoverished neighborhoods in America. Shot under the guise of a documentary, the series reveals the dramatic personal return that millionaires will get when they leave their fortunes to invest in those less fortunate. Challenged with living on minimum wage, the millionaires will immerse themselves in situations beyond their comprehension. They will work side-by-side with community members and befriend those in need to decide who should ultimately receive their gifts of a lifetime. The millionaires will be touched by the people they meet. Some will inspire with their dedication to helping others, while others will relay stories of overcoming tremendous odds. On the final day, the Secret Millionaires meet with the chosen recipients and reveal their true identity and intention: to give them at least $100,000 - oftentimes more - of their own money and to change their lives forever. SECRET MILLIONAIRE will engage viewers in important social issues, extol the virtues of volunteerism and change the lives of disadvantaged people - and the philanthropists who helped them - in unexpected ways.
EXECUTIVE PRODUCERS: Chris Coelen, Greg Goldman, Bruce Toms

The only reason I'm sharing this, as it should be obvious, is so you can all be aware what tactics they're using.

A couple more of my favorite "programming shows" ...

Wife Swap: Your family is too extreme. Assimilate.
Super Nanny 911: New age parenting lessons for the masses.


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