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Time to change the game: No more B.S.

Rocked me in my chair, they actually printed "bullshit" in the newspaper lol I don't know anything about the author so if anyone here know, please chime in.

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In an increasingly complex world, it's more important than ever to drop the endemic tendency for "pretentious words or deeds."

In his bestselling book "On Bullshit" (which we will henceforth refer to as B.S.), Prof. Harry Frankfurt of Princeton University points out that in recent years the use of B.S. in the American culture has become one of the most salient features of our society.
But what is the definition of B.S.? One version that seems to cover the subject is "deceptive misrepresentation, short of lying, especially by pretentious word or deed, of somebody's own thoughts, feelings, or attitudes."

Frankfurt explains that marketing is part of the reason the use of B.S. has grown so dramatically in recent years. No product or service or political candidate is put on the selling block without an extensive marketing campaign, it seems.

The seller is not necessarily interested that the product actually does what is claimed by the sales effort, but only that the buyer is convinced by the marketing campaign that it can. So the public is led to believe that you can lose 30 pounds by taking a pill, that rubbing a cream on swollen joints will relieve arthritis pain or that a pill can revive your sex life. When charges are made that such claims are deceptive the response is no, "it's just marketing."

Read more at (2 parts): http://www.startribune.com/business/38246189.html?elr=KArksUUUU