Lepard Frustrated at USA Today Ad Placement - How will this be resolved?Submitted by bedr1 on Thu, 11/22/2007 - 14:39
Congratulations and Frustration Mingle for Ron Paul Ad Buyer Lepard
Thursday, November 22, 2007
Lawrence Lepard has been deluged with congratulations for buying a nearly $100,000 full page ad in USA Today yesterday supporting presidential candidate Ron Paul (R-Tex). But Lepard apparently spent part of the day in negotiations with the newspaper over what he considers to be the wrong placement of the ad. He believed it was set for the first section of the newspaper, but that’s not where it showed up, at least not in some editions.
Lepard was both frustrated and surprised to find that the ad ended up in another section of the newspaper after he believed he was given assurances that the ad would be placed on the right hand page in the newspaper’s lead section. There are several sections to USA Today, including a lifestyle section, and a business section.
As of press-time it was not clear what resolution might be achieved, if any. If Lepard wished to focus on the positives, he could apparently take a long look at his in-box which likely overflowed with about 1,000 e-mails by day’s end, most of them thanking him for an act of political selflessness.
Original article: http://www.freemarketnews.com/WorldNews.asp?nid=51722&fb=1