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Comment: and my simple point is

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In reply to comment: This is a simple project... (see in situ)

and my simple point is

the only way to garner positive media attention is to win straw polls, gain delegacy, raise money and spread the good message.

engaging the media without the foot-work is fruitless. MAKING them have to report that Ron has raised $5 million dollars, won three straw polls, had a showing of 10,000 at one of his events - THAT is engaging the media.