Comment: Even free markets require you to care

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In reply to comment: Agree and would like to add (see in situ)

Even free markets require you to care

I know you mean, but it doesn't absolve you from knowing what is going on.
For a free market to work, you MUST know what is going on. We are the checks and balances, not some government agency. Free market pressure only comes about from informed consumers. So when someone says they don't care, this is like saying I could care less what politicians are doing because the elections will sort it out. No, you get informed, campaign, and vote. If Monsanto has a bad, unsafe product, you do the same, get informed, campaign to spread the knowledge and take action if they have infringed your property rights.