I think the Prozac and TV examples are BNW. Flouride is more of a 1984 tactic.
What was brilliant about BNW in a way that 1984 lacked was that the people actually demanded the soma, even knowing what it did. It's not like it was sold to them as food or medicine. Most people who ingest flouride do so either unknowingly or in the belief that it is harmless and cleans teeth. Very few people are awaare of flourides dark side and still willingly ingest it.
I can't stress this cartoon more strongly as a great way to sum up the differences (not my creation, btw):
The postman boook is worth reading also, but it kind of belabors the point. about 75% of his whole premise can be understood from that cartoon lol.
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