.. no matter what.
Other than that?:
Let the people unsubscribe if they want. The more that opt out, the more we will get to know the people are left over.
After a while, the people that stick around and continue reading and contributing voluntarily will be better qualified and in better position to come up with a 'plan' (if that is even something good or not).
Let the herd thin out on it's own, I say. Don't sweat it. We'll pitch in some money here and there.
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