Comment: They threw the game from the beginning.

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In reply to comment: if the campaign had given up (see in situ)

They threw the game from the beginning.

It is very easy to see the many ways the campaign continually did the wrong thing going back at least to last summer when the campaigns began to get more visible. But it really goes back even as far as the 2008 campaign. Of course, they didn't announce the fix was in. But it was.