It's in the manufacturer's best interest to label his product GMO-free because it will fly off the shelves if it's non-GMO! The real question is why would anyone sell a product that's GMO-free and not even bother to label it as such?
The whole idea of competition will drive manufacturers to make products that will sell best. The simple concept of supply/demand will wipe out the GMO industry w/o a single piece of legislation being written.
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