because even before the first primary, the media was saying that Romney was the "inevitable nominee". It was decided before hand, and the media perpetuated the self fulfilling prophesy, so that people would be less suspicious that such a faulty candidate could win the nomination. I remember in many of the debates, Romney would get destroyed and the media would claim that he "won" the debate. Ron Paul would clearly win, and the talking heads would just call him a "funny guy".
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