Comment: Explanation for the "K"

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Explanation for the "K"

There are a couple of reason for the "K" in the spelling. The first is that it is in line with a lot of messaging/art in politics that intentionally spells words incorrectly. It perks people's interest in why it was done (and hopefully inspires interest to learn more about the candidate/idea). Secondly, I felt it was important for us to own a term. 100% of the media has said that Ron Paul is "Unelectable", so it has bad connotations for our goals. "Elektable" is a term we now own. We have an electable candidate, electable ideas, an electable platform, etc. And finally, strictly creatively speaking, the "L" in the Love icon more easily mimicked a "K" than an a "C".