Unfortunately, as many have already stated, people don't want to use critical thinking skills when it comes to politics. They'd rather follow the 'cult' of personality (which Obama does best) and they would rather keep it as an 'Us vs Them' mentality (Pink Floyd song anyone?).
The greatest thing we can do for our country right now is to make it plain to everyone that Romney and Obama are basically the same flavor ice-cream (to use an analogy). This will help us in making a third party viable in the future, which, I strongly believe, is necessary to keep our country from collapsing.
"Be a listener only, keep within yourself, and endeavor to establish with yourself the habit of silence, especially on politics." -Thomas Jefferson