The core GOP don't really like him. He's probably there to campaign for libertarian and Tea Party voters, his natural base. NH is the 'free state' after all. His plan is to get Palin and Bachmann fans to come over, not Romney or Huckabee/Santorum fans. The problem is, polls have shown that Tea Partiers like Rubio and even Jeb Bush more than him. Rand also wants to redeem himself among his father's more hardcore anti-establishment supporters, but I doubt they'll be satisfied and so Rand is unlikely to make any major gain through his ur utter strategy.
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