Comment: And by the way...

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In reply to comment: The unmistakable reality (see in situ)

And by the way...

just saying phrases like "the unmistakable reality" or "the fact is" or anything similar shows your reader that you are about to assert something that is not proven as fact. It is things like this that intelligent people quickly dismiss. If you have a fact or proof, you just have to say it, not boost it's importance.