Here's my take on getting the message out.
The masses seem to have a very short attention span, massaged into just the right form for MSM's presentation style. No one reading this falls into that category, of course.
Some tricks could be borrowed from MSM. It seems improper to do that, in some ways, but it’s the use of the media tool, not the tool itself, that's been bad. People really do want more; they just don't realize it yet.
Shiny, short bullet points are attractive, especially if they are wrapped in candy or sex. ;) Unless we are already interested, it’s hard to get past 30 seconds of attention.
Of course, the MSM has the money, one hurdle that could be hard to overcome, but technique development costs are reduced, since MSM set the form already. :)
Just open the box and see