Comment: Yep - the great majority of the electorate have

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Yep - the great majority of the electorate have

the attention span of gnats.

A number of short bullet points lasting no more than 30 seconds each is the order of the day to grab attention in the first place.

If you have several bullet points you have a better chance of getting them interested in at least one of them.

There is no shame in using msm techniques to try and sell our brand.
We are selling a brand. The Ron Paul message.
It might be more important than selling soap and a more complicated product, but persuading people to buy it in the first place is just the same.
We have to tell them directly and in simple short clear English, what's in it for them if they do.

The neocons sold their despicable brand using msm techniques.
"All muslims are out to kill us" " They hate us for our freedoms" "Iraq was involved in 9/11" etc. All total garbage of course. But it sold by using short phrases.

Once you have got some interest you can spend longer explaining things.

Getting them interested in the first place and past the msm brainwashing is the difficult bit.

"In the end, more than they wanted freedom, they wanted security. They wanted a comfortable life, and they lost it all -- security, comfort, and freedom. When ... the freedom they wished for was freedom from responsibility, then Athens ceased to be free."