I work in advertising so I know all about that.
I confess I don't have time to watch that video right now but I have read a lot of material on it and have myself undergone a deep awakening from the self/ego. It was kinda scary at first but shedding fear all together is a great place to arrive to.
Amazing that mental conditioning is something that comes up in conversation more and more these days as people become more aware of themselves.
Thanks for the link!
"We are not human beings having a spiritual experience; we are spiritual beings having a human experience"—Pierre Teilhard de Chardin