First, people started eating better (organics, bakery foods, or stopped eating those kinds of things all together).
Second, bad management. They had 6 different presidents (or CEO) in 8 years, and they couldn't get themselves out of debt, either by getting rid of their unions or by other means.
Third, the unions expected the same pay or more, same benefits or more, in an economy getting worse.
This is all just my opinion anyways, I could be off on one or all of these. :)
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