Launching a third party is a horrible, horrible, money-wasting, futile idea.
The majority of those eligible to vote do not support either the Dems or the Reps. The only reason the Republican Party still exists is because both the Dems and the Reps have written themselves into elections laws in all 50 states.
I read a statistic somewhere online that Obummer received votes from 23% of those adults eligible to vote. Romneycare got something like 21% or some such. Less than half of those eligible chose to vote "major party."
In terms of engagement and performance, the Dems and Reps are already minor parties. The only thing propping them up and keeping them alive is inertia and the fact that they have rigged ballot access laws to the benefit of the two-party cabal. That's how much of an advantage they've given themselves.
If you cannot defeat the ballot access laws (and you cannot) then the only hope to be competitive is to take over one or both of the two legal entities that have given themselves special privileges.
A political party is a corporate fiction--meaning, it's a set of bylaws and some incorporation papers. It has a perpetual life. It's a shell...and if we fill up that shell with liberty lovers, we win. We get in the debates, we get covered on the news.
Please, please do not waste time on yet another third party. Focus on taking over one or both of the only two entities who have a snowball's chance in Hell of being competitive.
Helping Liberty candidates, crowdfunding campaigns, and entrepreneurs get the publicity they deserve.
"Evil is powerless if the good are unafraid." - Ronald Reagan