Looks like it was designed by a high school kid learning, and going wild with, Photoshop filters. In short, it is an amateurish production:
Feathered edges, too many fonts, lack of design. Why that picture of Rand? That particular picture kind of makes him look like he's got Downs Syndrome.
"The purpose of this ad is to help Rand..." Wha? Why is that there? Do you ever see that in an ad?
"The purpose of this ad is to get you to drink more Coke." If you need to tell people the purpose of the ad, then the ad itself is not doing its job.
It is a decent start. Fine as a first draft. All first drafts are terrible, but they're starting points. No way is this a finished product.
allegory - ˈalɪg(ə)ri/ - noun - 1. a story, poem, or picture which can be interpreted to reveal a hidden meaning, typically a moral or political one.
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