I think you guys forget that people DO actually believe this crap. Some of it for what seems like very rational reasons. It doesn't make them right, but it also doesn't make them some sort of trained propagandist. It just makes them a person who hasn't thought something all the way through with a microphone spewing what we know to be garbage.
He's a sports commentator who probably really believes guns are the problem. He's probably heard all sorts of statistics as well. What he needs is a better education on the subject.