If there is going to be a 3rd party created, the selection of a name is of critical importance. Branding is everything.
"Classic" Coke is a better brand than "New" Coke. Classic is cool. And, it implies getting back to what worked before.
And, its not about republican ideals, (which have been branded as pro-corporation rather than small government). Its about the original ideals upon which America was founded.
Something like "Classic American Party" would be better than "New Republican Party" because it emphasizes the things that draw people to the movement, rather than the things they hate.
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