Now he suggests that the party make its support of such legislation part of its branding?
When did he say anything about the Civil Rights Act or similar legislation? Supporting such legislation and trying to "get the Black vote," or "get the Hispanic vote," etc, are completely different things. Talking about trying to appeal to minority groups does not mean you support laws that give them special privileges.
"Alas! I believe in the virtue of birds. And it only takes a feather for me to die laughing."