Comment: You're half right

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In reply to comment: On Facebook there is a "name" (see in situ)

You're half right

Facebook does allow you create a username once the page has had 25 likes. This will change your page name from www.facebook.com/pages/whatever/numbers to www.facebook.com/whatever

However the page was www.facebook.com/pages/RIP-Victoria-Soto/448389438554831 therefore this title was selected, RIP-Victoria-Soto, when creating the page on December 10th.