I think the OP is correct that we have to give an answer to one of the main problems that people are already aware of, instead of trying to convince them of a problem that they've never heard of.
My suggestions of some major problems and our answers to them:
1) The answer to economic inequality is to END corporate welfare.
2) The answer to the school shootings is to END the national gun ban on schools.
3) The answer to high unemployment of the poor and youth is to SLASH price controls on jobs (occupational licensing and "minimum wage" laws).
4) The answer to wars and foreign dictatorships is to END government foreign aid and offer open trade with those countries.
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