Any imposed tax is passed along in higher prices.
They will lower their prices because SOMEONE is going to do so in an attempt to compete, this will start a price war to the down side. It may take a year to cycle out, perhaps sooner. But prices will fall accordingly. All it takes is ONE company in each market to do this and the rest will follow. No one wants to get caught looking like a gouger taking the extra 23% for their pockets.
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