There were two riders, Revere and Dawes. No one listened to Dawes. He hit all the towns, but no one showed up. Why? Gladwell pegs Revere as a 'Connector' - I think that was his term. Everyone knew him, and he knew everybody. He was well respected in the community. He had stature in the community, and knew who the movers and shakers were, and on his ride, he alerted those guys, who in turn, mobilized the rest.
Dawes was just 'an ordinary guy.' He didn't know many people outside of his own circle. He didn't know who were the town leaders to awaken. He wasn't a 'connector.'
It is an interesting story, and an interesting book. It is on page 56-59 in the book. You can read it on Amazon:
You're right it would be a good book for this movement to study.
To be mean is never excusable, but there is some merit in knowing that one is; the most irreparable of vices is to do evil out of stupidity. - C.B.