Comment: From the site's "early legitimate fundraising" page

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In reply to comment: Excellent post, thank you. (see in situ)

From the site's "early legitimate fundraising" page

"Money donated through this site will be used to fund an irrevocable trust specifically for Noah's four surviving siblings, two of whom were also in the school that day. The trust will provide Noah's siblings with counseling services, education funding, and basic needs."