This may sound odd, but I've come to the conclusion that our best shot (at getting people to wake up and stay awake, or however you want to put it) is to teach them to consistently hit a man-sized target with a military battle rifle out to 500 yards.
Rifle Marksmanship is the gateway drug to the love of liberty.
Get them to a Project Appleseed marksmanship clinic.
Thomas Jefferson to his fifteen year old nephew on exercise:
I advise the gun. While this gives a moderate exercise to the body, it gives boldness, enterprize, and independance to the mind. Games played with the ball and others of that nature, are too violent for the body and stamp no character on the mind. Let your gun therefore be the constant companion of your walks.
Marksmanship: The only sport endorsed by the founders.
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