He spoke with passion infused with justifiable anger. His message was concise, factually abundant, and highly effective to have done so on a national broadcast so pressed for time. I believe he's woken up more people than say Larry Pratt, who was calm, collected, but was only able to convey just a fraction of ideas within his alloted time.
But likes of both are what's really required, as we witness so many who are turned off by his personality that they can't or refuse to research/question what is really going on.
Personally, Alex's delivery was quite entertaining, which is exactly what the ADD sheep requires today to not lose interest. I wonder what it would have been like, to an audience who are used to being fed bits and pieces of cacophonous information on a daily basis, if this was not the case - meaning, if Alex was calm and quiet instead? YAWN...
counter-intelligence & psychological operations programs keep the herd stupid & the uninitiated running in circles. They are far-reaching; usually within the confines of denial.