Comment: I can think of one way that

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In reply to comment: No use for? (see in situ)

I can think of one way that

I can think of one way that would make it more useful than any of your ideas.

Giving it to Ron Paul.

Result: Ron Paul gets his official name leading to more traffic for his brand new website and a huge platform to talk about liberty.
Owners of the site get a ton of traffic they never would have gotten before from people clicking from Ron Paul's new site, and the appreciation of the liberty community.