If Ron's new venture is going to make $25 million a year, this is a pittance. Just the cost of doing business.
Sure, new domains are $10 to register, but this one isn't available at that price. Ergo, you pay the market price.
This, understand, is not selling cans of peaches. There is one seller, and one buyer. (Maybe more, but unlikely at that price).
Understand that this is not a market. This is a game of poker.
Who is Cornmeal Smithy?