hidden messages in media - it makes them want to obsess over every single frame, so they end up watching the 'programming' 20 or 30 times pausing on every frame looking for the 'secret message'.
When the big secret is - there is no secret. This whole show was in-your-face illuminism. And the illuminati isn't even a secret - it's just another religion most people haven't heard of - like Sufiism or Wahhabism or Subgeniusism or any of these other "weird" religions:
2013 is the year when all will be revealed.
Question: How come when you eat a cow it's called beef, you eat a pig it's called pork, you eat a sheep it's called mutton, but you eat a panda and it's just called panda?