A trademark is EARNED but can also be registered with the USPTO, according to the complaint they have sufficient grounds to claim that Ron Paul has EARNED that trademark:
"Ron Paul is the owner of RON PAUL U.S. trademark. Ron Paul has acquired rights in the mark by virtue of it’s use within the United States, including a large volume of sales of Dr. Paul’s books. The RON PAUL mark has achieved a secondary meaning associated with Ron Paul sufficient to establish common law trademark rights. RON PAUL has long been associated with Dr. Paul’s books, articles, public appearances, and political commentary."
"If ye love wealth better than liberty, the tranquility of servitude than the animated contest of freedom — go home from us in peace. We ask not your counsels or arms. Crouch down and lick the hands which feed you. May your chains sit lightly upon you, an