Comment: could be

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In reply to comment: Not Quite (see in situ)

could be

But I dont know enough to know if there was bad faith. I never really visited the site except for a few times. As for whether or not they added value I will say their choices were to positive advertising (adding value), negative advertising (subtracting value), or shutting down the site. They did positive advertising and that adds value. But no, they are no Michael Nystrom but still they added value.