This is great! Yes, God's true love was being rejected, denied and persecuted. God is truth, which is why Christ came (John 18:37), to establish truth and it too was persecuted by man. But, to no avail, love lives on and truth is here in knowing the one and only God and our Lord. As for what love is, it is the carrying out God's law, to treat our neighbor according to the commandments (both required and forbidden). As one draws nearer to God, knowing Him is knowing His law, which is the perfect love of God also demonstrated by His faithfulness throughout history and by His Son Christ.
The night is far spent, the day is at hand.
And those who have not heard shall understand.