Basically this is a tactic of information warfare.
Create or highlight a story that really has no particular importance but that uses similar words to an event or set of information that you are attempting to obfuscate from simple internet searches.
So in this instance, in an effort to hide or obfuscate information about a TB outbreak, of the Bejing strain, that is contaminating water and in which the ELISA LAM test can be used to detect, anyone searching for this information would instead find page after page of search results clogged with this story.
It could be a test of the tactic, or it could be an actual attempt to hide something.
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