Founded 'Wendy's'fast food chain. He was asked once why his Frosty only came in chocolate. His response was 'Because I am in the hamburger business.'
Rand is smart enough to understand what he wants to convey and sticks to that single message. Karl Rove knows this strategy well and so did Lee Atwater. When you stay on your own message and keep it simple it is very hard for your enemies to attack you.
While I find Krauthammer someone I rarely agree with, his assessment of Rand was spot on. It was political genius. He found a way to unite both sides around an issue that is important to all of us, without being partisan.
'Peace is a powerful message.' Ron Paul
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