'Forward' sounds positive and good. It was used by European Marxists and earlier than that the state of Wisconsin as a motto. Obama used 'Forward' as his 2012 campaign slogan.
Constitutionalists and libertarians want to go 'backwards' which sounds bad even though it would be good to do what the 'left' and 'right' both resist - go back to the Constitution, back to a time of smaller government.
A counter to accusations of being a Luddite and wanting to smash the machinery are easily answered by pointing out that a majority of the people responsible for the recent tech revolution are libertarian in nature and long to go back to simpler days with fewer 'forward' concepts like patent laws.
Four hostile newspapers are more to be feared than a thousand bayonets
You can lead a man to knowledge but you can’t make him think
Tell Me Your Jesse Ventura knockout story