Comment: ratings

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In reply to comment: Everyone is bashing Coulter, (see in situ)

ratings

Hannity is trying to save them. At this point, I doubt he has any principle or agenda other than keeping and attracting sponsors.
In order to keep his viewer base, and sponsors, he will go along with popular libertarian ideas. If he can't retain his viewers, the sponsors will find another attraction for the job (gb?).
Once the masses have been conditioned to listen and agree with a particular talking head for a while, sometimes years, it becomes harder to protest when the talking points shift back to the state sanctioned "party line". When the popular ideas become inconvenient, the talking heads use the momentum they've gained to sway public opinion through cognitive dissonance.