Comment: I totally agree that brand REALLY matters.

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I totally agree that brand REALLY matters.

Bitcoin is in the lead, and will probably lead for a while. Fly by night online currencies probably won't catch on, but if comes up with something that you can use on their site, watch out.

Dollars and Euros and Zambian Kwacha are different though, because they are backed by different forces and leadership. One decentralized online currency versus another one with identical code is what I'm talking about; Amazon bitcoins versus regular bitcoins, identical in every way except you can buy stuff on Amazon with them.

Author of Shades of Thomas Paine, a common sense blog with a Libertarian slant.

Also author of Stick it to the Man!