Comment: I totally agree that brand REALLY matters.

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In reply to comment: But my point is that (see in situ)

I totally agree that brand REALLY matters.

Bitcoin is in the lead, and will probably lead for a while. Fly by night online currencies probably won't catch on, but if Amazon.com comes up with something that you can use on their site, watch out.

Dollars and Euros and Zambian Kwacha are different though, because they are backed by different forces and leadership. One decentralized online currency versus another one with identical code is what I'm talking about; Amazon bitcoins versus regular bitcoins, identical in every way except you can buy stuff on Amazon with them.

Author of Shades of Thomas Paine, a common sense blog with a Libertarian slant.

http://shadesofthomaspaine.blogexec.com

Also author of Stick it to the Man!

http://www.amazon.com/Stick-Man-Richard-Moyer/dp/1484036417