Quick search online shows this is decent price for a small quantity purchase. Online prices are a bit lower, but you have to figure in shipping.
Seems a decent deal. Like the other posters said, shop around a little bit more in your town if possible, or negotiate with the owner for a quantity discount.
Pay in cash.
When a true genius appears in the world, you may know him by this sign: that the dunces are all in confederacy against him. ~J. Swift